The birth of my second child has shown me that as parents, we can prioritize and plan, but we always forget the essentials for the mother to have at the hospital. The product is a practical solution for helping mums feel supported, nurtured, and prepared as they await the baby's arrival.

My brand will offer a convenient solution for those with busy lifestyles to feel at ease during the planning stages of the birth of their child. Our essential kit gift bundles are designed to save time and alleviate the stress of packing by providing all the necessary items in one convenient package. This allows busy moms to focus on caring for their little ones while being well-prepared for the arrival of their newest family member.

My experience during my pregnancy last year, when I had to care for a toddler and fulfil a managerial role, illustrates the difficulties many mothers encounter. Dealing with fatigue, constant tiredness, and the inability to find time for shopping left me unprepared when I arrived at the hospital for the birth of my baby boy, Ezra. The lack of time to prepare can make the already overwhelming process of pregnancy even more stressful. My firsthand experience serves as a driving force behind the creation of the essential kit bundle, offering support and convenience to expectant mothers navigating similar challenges.